In the Motivated Sequence Pattern, demonstrating that a real problem exists occurs in which step?

The following is an example of which type of introduction:

"Must students go through this school forced into physical activities they do not choose for themselves, or can we find ways to draw them into exercise and sport of their own free choosing?" a. startling statement b. humorous story c. rhetorical question d. illustration

The term __________ is often used in marketing to refer to a competitive strategy, and public relations people often build a communication effort around a statement that describes it

a. theme development b. research and development (R&D) c. positioning d. tactical mission development