Grammar and syntax are usually ignored in writing advertising copy

Indicate whether the statement is true or false

False

Communication & Mass Media

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Characterized viewers may be

a. fictional. b. nonfictional. c. textual surrogates. d. Both b and c. e. All of the above.

Communication & Mass Media

Definitions in a speech that define terms as they would be found in a dictionary are known as

A) a classification. B) a description. C) a straight-forward definition. D) an operational definition.

Communication & Mass Media