Characterized viewers may be

a. fictional.
b. nonfictional.
c. textual surrogates.
d. Both b and c.
e. All of the above.

e

Communication & Mass Media

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The YMCA is looking to collect aggregated data about the type of people who use their facilities. What type of primary research instrument should the PR practitioner choose to collect this data?

A) survey B) focus group C) one-on-one interview D) observation E) experiment

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Patty enjoys her work as a nurse because she feels that it gives her an opportunity to be supportive and helpful to her patients. Patty's social style is best characterized as

A. driver B. amiable C. expressive D. analytical

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