In ________, bringing your business to the Web is ________ of a priority than it is for a business owner in ________
(a) the United States, less, Europe
(b) Europe, less, the United States
(c) Europe, more, the United States
(d) none of the above
Ans: (b)
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Which of the following statements is true regarding today's marketing communications?
A) More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing. B) More customers have started relying on marketer-supplied information rather than finding out information on their own. C) Network television, magazines, newspapers, and other traditional mass media continue to increase their dominance. D) Focused marketing programs, which are designed to build closer relationships with customers in more narrowly defined micromarkets, are no longer used by marketers. E) Today's consumers are better informed about products and services.
The decision about where to invest abroad is influenced by behavioral factors. Explain the behavioral approach to FDI
What will be an ideal response?