Which of the following statements is true regarding today's marketing communications?
A) More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing.
B) More customers have started relying on marketer-supplied information rather than finding out information on their own.
C) Network television, magazines, newspapers, and other traditional mass media continue to increase their dominance.
D) Focused marketing programs, which are designed to build closer relationships with customers in more narrowly defined micromarkets, are no longer used by marketers.
E) Today's consumers are better informed about products and services.
E
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News clippings are the best measure of which one of the following?
A. Number of messages placed in the media B. Number of messages read by members of the target public C. Advertising value equivalents D. Amount of attitude change in members of the target public E. Number of messages to which target public was exposed
In a goal programming problem with two goals at the same priority level, all the deviational variables are equal to zero in the optimal solution. This means
A) there is no feasible solution to the problem. B) all goals are fully achieved. C) nonlinear programming must be used to solve this. D) this problem was an integer programming problem. E) None of the above