How are the content and the relationship dimensions of communication different?
What will be an ideal response?
The content or denotative dimension of the message is the subject, idea, or topic of the message-the what of the message (1). The relationship dimension of the message refers to what the message reveals how the speaker views his or her relationship to the other participants-the how of the message (1). (total of 2 points)
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This is the most basic unit of measurement for a commercial and is total number of exposures to a commercial:
a. hits b. gross impressions c. reach d. both A & B e. both B & C f. all of these g. none of these
Outline the differences and implications of each of the writing styles proposed, and which ones are the most effective and why? Which ones are the ones that can be the most risky?
What will be an ideal response?