This is the most basic unit of measurement for a commercial and is total number of exposures to a commercial:
a. hits
b. gross impressions
c. reach
d. both A & B
e. both B & C
f. all of these
g. none of these
.B
Communication & Mass Media
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Which of the following is not a type of touch according to Morris?
a. handshake b. body guide c. pat d. arm link e. knee jostl
Communication & Mass Media
For ludic lovers, love is a challenge, a puzzle, a game to be relished, but not one to lead to commitment.
Indicate whether the statement is true or false.
Communication & Mass Media