DigiFree is a Canadian company that specializes in software development. Rainy Day is an Italian company that operates a world-class cloud computing platform that ensures “all your files will be safe from the rainy days.” DigiFree and Rainy Day recently developed a(n) ________ to work together to market their software and cloud services to businesses in Nigeria, sharing the risks and rewards of starting the new enterprise together.
a. strategic alliance
b. greenfield venture
c. outsource strategy
d. embargo
a. strategic alliance
Business
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What type of promotional effort would a marketer likely use for a product in the decline phase?
What will be an ideal response?
Business
When forecasting fixed asset requirements, the projected fixed asset balance will
A) not increase proportionally if excess capacity exists. B) not increase proportionally with sales if the existing level of fixed assets is sufficient to support current sales. C) always increase proportionally with sales. D) remain the same since the balance is fixed.
Business