Explain the strengths of mobile marketing from the marketer's point of view
What will be an ideal response?
Companies can use mobile marketing to stimulate immediate buying, make shopping easier, enrich the brand experience, or all of these. It lets marketers provide consumers with information, incentives, and choices at the moment they are expressing an interest or when they are in a position to make a buying choice. The rich-media ads can create substantial engagement and impact. They can enrich the brand experience by providing information or even entertainment. They can target "anytime, anywhere, and everywhere."
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Which of the following is an intangible asset?
A) copyright B) building C) land D) equipment
With the head-on approach to handling objections, the salesperson:
A) will allow the customer to talk about his or her fears and worries, then relate how another customer had similar fears and how the product being sold met those fears or worries B) answers the objection directly C) will reply "yes, but ..." and then explain how the product's benefits will answer the customer's objection D) avoids confrontation by sympathizing with the customer, then provides the correct information