Which of the following is an intangible asset?

Companies use ________, with common divisions of upper, middle, and lower, as a basis for identifying and reaching good prospects for their products.

social class reference groups brand communities subculture

_________________: Persons forming a corporation may enter into contracts during the process of incorporation but before the corporation becomes a legal entity. When contract is formed it can enforce the contract terms.

Fill in the blank(s) with the appropriate word(s).