The round, soft, fat body shape is called the:

Which of these service was among those provided by the firm of N.W. Ayer & Son?

A) product research B) psycho-demographics research C) expertise in placing advertisements in advantageous media D) in-house newsletters for companies

Tomas was asked to speak to his local Rotary Club. From what he could learn about the club, the membership was made up of professionals who attended on their lunch hour between other business appointments

When Tomas went to speak, he wore his favorite sweater and some jeans. What advice does your book offer when deciding if this was appropriate? a. Always dress as formally as possible. b. Never dress more formally than the audience is dressed. c. Your dress should conform to the audience's expectations for the occasion. d. Wear what you are most comfortable wearing.