Tomas was asked to speak to his local Rotary Club. From what he could learn about the club, the membership was made up of professionals who attended on their lunch hour between other business appointments
When Tomas went to speak, he wore his favorite sweater and some jeans. What advice does your book offer when deciding if this was appropriate?
a. Always dress as formally as possible.
b. Never dress more formally than the audience is dressed.
c. Your dress should conform to the audience's expectations for the occasion.
d. Wear what you are most comfortable wearing.
c
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The penetration stage of a medium is characterized by:
a. a technological innovation b. a channel that appeals to a large, heterogeneous population c. a medium generating the most revenue compared to other media d. a loss of audience members
Zach has placed a nameplate on his desk with his name and title. This is an example of a(n) __________.
A. central marker B. boundary marker C. earmarker D. lineal marker