The categories Asian American, African American, and white are examples of

a. racial identities.
b. national identities.
c. social classes.
d. religious groups

Answer: a. racial identities.

Communication & Mass Media

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Vance Packard discussed eight psychological needs exploited by marketers. They included all of the following, EXCEPT:

a. Immortality b. Effort and optimism c. Ego gratification d. Emotional security

Communication & Mass Media

During theĀ reinforcementĀ state of a decision-making procedure,

A. the decision is restated by every member. B. members confirm and compliment each other. C. implementation of the decision is worked out. D. a lot of primary tension is released. E. all the other answers are true.

Communication & Mass Media