Vance Packard discussed eight psychological needs exploited by marketers. They included all of the following, EXCEPT:
a. Immortality
b. Effort and optimism
c. Ego gratification
d. Emotional security
b
Communication & Mass Media
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All of the following are guidelines for outlining your speech EXCEPT
A) use italics for your main points. B)use Roman numerals to indicate your major ideas. C) use capital letters for supporting points. D) use Arabic numerals if you need to subdivide your ideas further.
Communication & Mass Media
According to your textbook, a simple rule to help you listen for content and relational meanings and convert messages into knowledge is to
A. look, listen, and understand B. look, stop, and understand C. stop, listen, and look D. stop, look, and listen
Communication & Mass Media