Explain the concept of a value network

What will be an ideal response?

A company can be seen as being at the center of a value network, a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings. A value network includes a firm's suppliers and its suppliers' suppliers, and its immediate customers and their end customers. The value network includes valued relationships with others such as university researchers and government approval agencies. A company needs to orchestrate these parties in order to deliver superior value to the target market.
Managing a value network means making increasing investments in information technology (IT) and software. Firms have introduced supply chain management (SCM) software and invited such software firms as SAP and Oracle to design comprehensive enterprise resource planning (ERP) systems to manage cash flow, manufacturing, human resources, purchasing, and other major functions within a unified framework.

Business

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Because of potential difficulties when seeking advice from experts, it is best to use interviews with experts when conducting marketing research ________

A) for industrial firms B) for products of a technical nature C) in situations where little information is available from other sources D) all of the above

Business

List and explain the keys identified in the Heyman-Berger study regarding public relations career success

What will be an ideal response?

Business