Answer the following statement(s) true (T) or false (F)

1.The lead of a broadcast story is akin to a print or Web headline.
2.The first sentence of a broadcast body story will look like a print lead, although still not as detailed.
3.The final sentence of the story should find a way to bring the story full circle and close the loop.
4.Unlike the other media used to disseminate content, broadcast has a face-to-face component to it that gives it a more impersonal feel for the audience members.
5.When journalists create stories for broadcast, the goal is to use the video and the spoken words to augment and support each other.

1.true
2.true
3.true
4.false
5.true

Communication & Mass Media

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The proliferation of advertising and the decreasing length of broadcast ads has created a problem: too many ads

Indicate whether this statement is true or false.

Communication & Mass Media

__________ is a receiver's response to a message and often includes nonverbal communication

a. Noise b. Channel c. Feedback d. Message

Communication & Mass Media