A functional strategy for becoming and remaining a successful organization is to
a. form a strategic alliance.
b. find and retain competent people.
c. get to market faster than others.
d. export products.
Ans: b. find and retain competent people.
Business
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McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________
A) product, positioning, place, and price B) product, production, price, and place C) promotion, place, positioning, and price D) place, promotion, production, and positioning E) product, price, promotion, and place
Business
Studies that deal with monitoring marketing performance are control studies
Indicate whether the statement is true or false
Business