To implement the market fulfillment approach, an agent would first identify a client and then identify an unmet need in the market that client could fulfill

The principle of "matched maturities" in finance refers to:

A) funding long-term assets with long-term sources, and short-term assets with short terms borrowings. B) finding sources of funds with the longest maturity, in order to avoid liquidity crises C) buying marketable securities when demand is high and borrowing short term when demand is low D) using as much short-term financing as possible due to the lower cost of interest

Which of the following is the best definition of transaction cost?

A) the expense of changing national or regional prices B) the cost of participating in a market C) the cost of finding suitable products in the market D) the cost merchants pay to bring their goods to market