The principle of "matched maturities" in finance refers to:
A) funding long-term assets with long-term sources, and short-term assets with short terms borrowings.
B) finding sources of funds with the longest maturity, in order to avoid liquidity crises
C) buying marketable securities when demand is high and borrowing short term when demand is low
D) using as much short-term financing as possible due to the lower cost of interest
Answer: A) funding long-term assets with long-term sources, and short-term assets with short terms borrowings.
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In consumer-goods market testing, the company seeks to estimate four variables. These four variables are: trial, first repeat, adoption, and ________
A) guaranteed response B) price sensitivity C) purchase frequency D) usage convenience E) preferential treatment
Why have American youth, in general, been exposed to a greater diversity of cultures than previous generations?
What will be an ideal response?