The popular music talent show, American Idol, has been generally acknowledged as the most profitable TV series in U.S. history, in terms of advertising and merchandising revenue
Major sponsors of the show include Coca-Cola, AT&T Wireless, and iTunes, among many others. Cups bearing the logo of Coca-Cola were a prominent prop found on the show's judges' tables. The show also urged viewers to vote for contestants using AT&T sms services. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. Which of the following advertising practices is apparent in this example?
A) ambush advertising
B) product placement
C) angel dusting
D) co-branding
E) subliminal advertising
B
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The cognitive message strategy approach that is most likely to require substantiation of claims to prevent potential lawsuits made would be:
A) hyperbole B) preemptive C) unique selling proposition D) comparative
What is the purpose of a political action committee, or PAC?
A) to ensure uniform registration of all lobbyists B) to provide funding to promote political lobbying C) to back the candidates that the American people want D) to serve the president in carrying out special projects