Explain multichannel distribution systems with an example
What will be an ideal response?
Multichannel distribution occurs when a single firm sets up two or more marketing channels to reach one or more customer segments. For example, John Deere, a manufacturer of agricultural machinery, sells its familiar green-and-yellow lawn and garden tractors, mowers, and outdoor power products to consumers and commercial users through several channels, including John Deere retailers, Lowe's home improvement stores, and online. It sells and services its tractors, combines, planters, and other agricultural equipment through its premium John Deere dealer network. It sells large construction and forestry equipment through selected large, full-service John Deere dealers and their sales forces.
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In many parts of the world, McDonald's utilizes TV advertising that shows parents interacting with their happy children. Such advertising utilizes:
A) rational appeals. B) emotional appeals. C) SRC appeals. D) melodramatic appeals. E) localized appeal.
Which of the following statements is true of e-mail contracts?
A) All e-mail contracts require consideration, capacity, and lawful object. B) E-mail contracts are exempted from the requirements of the Statute of Frauds. C) All e-mail contracts are enforceable even if they don't meet the requirements of a traditional contract. D) Several e-mails cannot be integrated to determine the parties' agreement.