In many parts of the world, McDonald's utilizes TV advertising that shows parents interacting with their happy children. Such advertising utilizes:
A) rational appeals.
B) emotional appeals.
C) SRC appeals.
D) melodramatic appeals.
E) localized appeal.
B
Business
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Contrary to popular belief, marketers do not create needs
Indicate whether the statement is true or false
Business
Wasting company time is an example of a practice that
A) is unethical primarily in a company that cares about high productivity. B) is unethical primarily in a company that does not care about high productivity. C) may not be unethical but is illegal. D) may not be illegal but is unethical.
Business