Which of the following is NOT part of planning a successful health campaign?
A. defining the goal
B. interpreting feedback
C. identifying the communication channels
D. understanding the audience
Answer: B
Communication & Mass Media
You might also like to view...
Which guideline do most companies issue to employees who write blogs and participate in other social media?
a. Identify yourself b. Keep the tone light c. Allow comments d. Engage the audience
Communication & Mass Media
A key to a successful IMC campaign is
A) the use of advertising messages B) the use of public relations techniques C) direct mail D) sending one clear message E) free balloons for the kids
Communication & Mass Media