The process of ad design is much like copy writing because:
a. Both require approval of the creative team
b. It relies mostly on human emotion
c. You have to put your imagination to work
d. It relies more on the rational side of the brain
c
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Children under the age of 13 are not admitted to movies rated PG-13 by the MPAA
Indicate whether the statement is true or false.
After a lengthy meeting with the boss and several of his coworkers, Alex asked his friend Jeff if he was concerned about the number of layoffs that his boss said were coming. Jeff looked puzzled for a moment before telling Alex that he wasn't sure when exactly their boss had said to expect layoffs. That exchange reflects which of the following myths of listening?
A. Hearing is the same as listening. B. All listeners hear the same thing. C. Listening is natural and effortless. D. People vividly recall information that they hear.