People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest
This is counter to the claim that the marketing system creates ________.
A) minimalistic social costs
B) the creation of false wants
C) excessive materialism
D) high promotion costs
E) cultural pollution
E
Business
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What is the marketing return on sales (marketing ROS) for a product line that generates $40 million in sales revenues with a net marketing contribution of $32 million?
A) 75% B) 80% C) 100% D) 125% E) 150%
Business
You should always organize your information according to ________________
a. what you think of first b. what makes sense to you c. readers' needs d. your original notes
Business