Selective relaxation focuses primarily on positive thinking

Indicate whether the statement is true or false

F

Communication & Mass Media

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Television as a medium was much more important for its impact on modern life than any television programming has been

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is not one of the three "planes" or philosophies described by Cragan and Shields (1995) in product-related campaigns?

a. innovative (or diffuse) plane b. pragmatic (or practical) plane c. social (or interactive) plane d. righteous (or highly principled) plane

Communication & Mass Media