Presenting a company executive as a thought leader is a costly MPR strategy that generates minimal payoffs for a firm

Tourism cannot have a detrimental effect on the young people or on the culture of an are

a. true b. false

"Containerization" refers to a company's:

A) designing attractive product packaging that will help a product "sell itself." B) use of computer technology to keep a lid on ("contain") distribution costs. C) use of refrigerated warehouses for perishable products. D) use of standard-sized shipping boxes that can be transported in various ways. E) method of shipment by using oval size steel containers to fit different commodities.