Race and ethnicity are the only social communities that involve distinct communication patterns

The systematic and objective categorizing of content is known as:

A) intercept surveys. B) focus groups. C) content analysis. D) marketing research. E) none of the above.

Why would an organization work cooperatively with bloggers who repeat a story without allowing the organization to assert editorial control?

a. Bloggers provide faster means to reaching broad audiences. b. Bloggers can be influencers with high credibility with their readers. c. Bloggers pay organizations for the stories they comment on. d. Bloggers generally have greater audience reach than organizations.