The systematic and objective categorizing of content is known as:
A) intercept surveys.
B) focus groups.
C) content analysis.
D) marketing research.
E) none of the above.
Answer: C
Communication & Mass Media
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Which of the following is not true of perception?
A) Perception is task focused B) Perception is emergent C) Perception is largely automatic D) Perception requires shape matching
Communication & Mass Media
In his speech to the freshman class advocating reducing alcohol use on campus, Xavier stated that a third of the freshman class had taken an oath not to drink until they could do so legally. Xavier is offering _______ by showing his audience that many people had done what he wanted the audience to do
A) a gesture of goodwill B) a credibility statement C) negative social proof D) positive social proof
Communication & Mass Media