Clients judge service not only by its technical quality but also by its functional quality

A market-oriented firm:

a. defines its mission in terms of the benefits its customers seek. b. targets the average customer. c. is highly centralized. d. defines its business in terms of the goods and services it produces.

Which of the following explicitly rejects the idea that businesses should undertake social expenditures beyond those mandated by the law and required for the efficient running of a business?

A. The Friedman doctrine B. The Sullivan principles C. Utilitarianism D. Marxism E. Kantian ethics