A market-oriented firm:

a. defines its mission in terms of the benefits its customers seek.
b. targets the average customer.
c. is highly centralized.
d. defines its business in terms of the goods and services it produces.

ANSWER: a

A market-oriented firm defines its business in terms of the benefits its customers seek.

Business

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Armstrong Company recently acquired a new computer system. Which of the following costs associated with the computer should not be debited to the Equipment account?

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