__________ is the term used to describe a person's change in attitude and behavior as a result of their own thinking about a subject, and is more stable than an attitude change induced by peer pressure

A luxury marketer must balance the need to develop a product image of quality and prestige and the need to appeal to as broad a group of consumers as possible

Indicate whether the statement is true or false

Which of the following refers to focusing on and specializing in specific markets?

A) integration B) implementation C) differentiation D) globalization