Which of the following best exemplifies corporate social responsibility?
A) a computer firm charging a fee for the recycling of old computers
B) an automobile manufacturer selling low fuel economy cars and trucks
C) a telecommunications firm charging high rates to low income customers
D) an automotive battery firm offering to recycle car batteries free of charge
D
You might also like to view...
Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name. The candy maker is optimistic about establishing a brand in the marketplace and has high hopes of its success. As a marketing consultant, you inform the candy maker that branding can do all of the following EXCEPT which one?
a. possibly yield a larger market share b. aid in positioning c. encourage consumer repeat purchasing d. ensure a higher margin of profit
Which of the following is NOT considered an important American subculture by marketers?
A) Hispanics B) African Americans C) the youth market D) opinion leaders E) Asians