Which of the following is a survey question Jeff can ask the merchandising manager?
A) If I understand you, knowing only the song playing when the customer reaches the register doesn't take into account patterns of shopping, purchasing triggers, or waits in a checkout line?
B) Do you have point-of-purchase software that allows you to track time and amount of purchase?
C) How does your current music provider correlate songs and purchases?
D) Does knowing the song playing at the moment the customer gets to the register give you the information you really need to create an effective mix?
E) Would it help you to track songs as customers browse and shop?
C
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A) need for customization B) level of involvement C) need for cognitive dissonance D) ability to generalize stimuli E) personal marketing mix
The risk that your house may be destroyed by fire is a "speculative" risk
Indicate whether the statement is true or false.