The risk that your house may be destroyed by fire is a "speculative" risk

Which one of the following is a positively sloped linear function that is created when expected returns are graphed against security betas?

A. reward-to-risk matrix B. portfolio weight graph C. normal distribution D. security market line E. market real returns

Based on the hierarchy of effects model, cognitive-oriented advertisements are superior in developing brand awareness, brand knowledge, and brand preference

Indicate whether the statement is true or false