In this new communication environment, advertising is often the single most important element of a marketing communications program for sales and building brand and customer equity

Customers for whom the offerings of the current business do not fit their needs are called ________

A) misfits B) spinners C) captive customers D) customer terrorists E) underachievers

360-degree feedback typically includes assessment of the leader from all except:

a. self b. followers c. peers d. family members