In 1984, Wendy's fast food restaurant aired a series of humorous commercials based around the slogan, "Where's the beef?" The commercials attempted to show that Wendy's hamburgers contained more beef than the burgers of competitor restaurants such as Burger King or McDonald's. Which of the following promotion objects was Wendy's most likely attempting to accomplish with these commercials?

A) Informing
B) Rebutting
C) Planning
D) Persuading
E) Reminding

Answer: D) Persuading

Business

You might also like to view...

Which of the following is true for customer relationship marketing?

A) Competitors can often hack into CRM systems. B) Building and maintaining a customer database requires a large investment. C) It is very difficult to find and train database employees. D) Long-term results of such systems are still unproven. E) Focusing too much on databases separates a company from its customers.

Business

The three areas of child well-being that the day-care studies funded by the National Institute of Child Health and Human Development focused on are _____

a. cognitive development, social development, and attachment to mother b. cognitive development, leadership potential, and social development c. leadership potential, cognitive dissonance, and attachment to mother d. none of the above

Business