Which of the following is true for customer relationship marketing?
A) Competitors can often hack into CRM systems.
B) Building and maintaining a customer database requires a large investment.
C) It is very difficult to find and train database employees.
D) Long-term results of such systems are still unproven.
E) Focusing too much on databases separates a company from its customers.
B
Business
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A company that wants to keep its customers from switching brands would be most likely to select a ________ strategy
A) new brand B) line extension C) multibranding D) co-branding E) licensing
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________ is a tort related to defective products in which the defendant has breached a duty of due care and caused harm to the plaintiff
A) Misrepresentation B) Negligence C) Nuisance D) Fraud
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