A company that wants to keep its customers from switching brands would be most likely to select a ________ strategy

Expect readers of annotated presentations to usually:

a. study the image of the slide before reading the annotation b. glance at the image of the slide before reading the annotation c. glance at the annotation before studying the image of the slide d. none of the above

Cultural imperialism in its strongest form means that in operating internationally a firm maintains the standards of its home country and judges others by those standards

Indicate whether the statement is true or false