How is income from operations determined?
a. By subtracting the cost of goods sold from sales
b. By subtracting the total operating expenses from sales
c. By subtracting the total operating expenses from gross profit
d. By subtracting selling expenses from operating revenues
c
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The practitioner's standard report on the examination of prospective financial statements should include all of the following except
a. An identification of the prospective financial statements presented and a statement that the examination was made in accordance with AICPA attestation standards b. A statement that the practitioner assumes no responsibility to update the report for events and circumstances after the report date c. The practitioner's opinion that the statements are in conformity with AICPA presentation guidelines and that the underlying assumptions provide a reasonable basis for the projection given the hypothetical assumptions or a reasonable basis for the forecast d. The practitioner's opinion that the prospective results will be attended
A serious deterrent to widespread implementation of the societal marketing concept is ________
A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business C) aggressive action taken by consumer advocacy groups D) the prevailing practices of very specific consumer segmentation and targeting E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital