A serious deterrent to widespread implementation of the societal marketing concept is ________
A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits
B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business
C) aggressive action taken by consumer advocacy groups
D) the prevailing practices of very specific consumer segmentation and targeting
E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital
A
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Broadway corporation was granted a patent on a product on January 1, 2001. to protect its patent, the corporation purchased on January 1, 2012 a patent on a competing product which was originally issued on January 10, 2008. because of its unique plant, broadway corporation does not feel th ecompeting patent can be used in producing a product. the cost of the competing patent should be
a. amortized over a maximum period of 20 years b. amortized over a maximum period of 16 years c. amortized over a maximum period of 9 years d. expensed in 2012
The Boat and Ski Shop, a small retail boat shop, would most likely rely on which of the following methods to finance its inventory?
a. Discounted installment contracts b. Floor planning c. Installment loans d. Trade credit