Marketing is the function of the value chain that involves ________
A) the mechanism by which a company delivers products or services to the customer
B) the manner by which individuals or groups learn about the value and features of products or services
C) selling activities and delivery activities
D) selling activities and customer service
B
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The right granted by an owner of real property to a telephone company for the purpose of erecting poles to support telephone wires over the property creates:
A: An exclusive easement; B: A specific lien; C: An encumbrance; D: A declaration of restrictions.
Which of the following statements is true about a multiple-channel system?
A) It reduces the cost of distribution. B) It is a type of a direct channel where intermediaries are eliminated through the use of information technology. C) It simplifies coordination and management of the channel of distribution. D) Loss of control is a typical problem associated with a multiple-channel system.