All but which one of the following are major reasons for an employee to defer income?

Taxes payable under the Federal Unemployment Tax Act (FUTA) are

A. Calculated as a fixed percentage of all compensation paid to an employee. B. Deductible by the employer as a business expense for federal income tax purposes. C. Payable by employers for all employees. D. Withheld from the wages of all covered employees.

Mountain Dew's Dewmocracy promotional campaign — including advertising, events, a Web site and social media efforts designed to engage consumers in brand-related activities — is an example of ________

A) paid media B) earned media C) individualization D) word-of-mouth E) mobile marketing