Mountain Dew's Dewmocracy promotional campaign — including advertising, events, a Web site and social media efforts designed to engage consumers in brand-related activities — is an example of ________

The use of Incoterms identifies:

a. Which party pays freight charges but not who pays insurance b. The specific transportation responsibilities of both the buyer and the seller c. The agreed method of payment for the buyer d. Whether the buyer or the seller provides after-sales service e. The transfer point of ownership

Firms are finding it hard to maintain their profits and market share because of lack of resources

Indicate whether the statement is true or false a. True b. False