Relationship-management strategies depend on:
a. centralization.
b. employee empowerment.
c. deregulation.
d. greenwashing techniques.
ANSWER: b
Relationship marketing is a strategy that focuses on keeping and improving relationships with current customers. Most successful relationship marketing strategies depend on customer-oriented personnel, effective training programs, employees with the authority to make decisions and solve problems, and teamwork.
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Which of the following is true of an unsought product?
a. Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image. b. Consumers buy unsought products regularly, usually without much planning. c. New products are categorized as unsought products until advertising and distribution increase consumer awareness of them. d. Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
The family auto policy follows a standard format used by most insurers
Indicate whether the statement is true or false