If you don't know your reader, you should consider using the indirect plan rather than the direct plan to organize your bad-news message

____ are any factors that allow a company to differentiate its product or service from those of its competitors to increase market share.

Fill in the blank(s) with the appropriate word(s).

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________

A) deceptive advertising B) redlining C) excessive markup D) high-pressure selling E) shoddy manufacturing