According to Edward Bernays' famous model of public relations, the three main components are persuading people, informing people, and __________
a. ?being accountable to people
b. ?selling products to people
c. ?integrating people with other people
d. ?keeping people safe
ANSWER:
c
Communication & Mass Media
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Discuss one of the real-life examples presented in the chapter and how it relates to the field of public relations
What will be an ideal response?
Communication & Mass Media
This is the propaganda technique that is based on the "everyone else is doing it" argument
A) name-calling B) transfer C) testimonial D) bandwagon E) generalities
Communication & Mass Media