Discuss one of the real-life examples presented in the chapter and how it relates to the field of public relations
What will be an ideal response?
Lance Armstrong used his celebrity status as well as his personal battle with
cancer to promote the Lance Armstrong Foundation, more specifically the Live Strong"
campaign to raise awareness and funds for cancer research. From this, we can learn that "star
power" is an effective tool utilized in public relations for a global outreach. Additionally, the
impact stems from the fact that it is cause-driven
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As a listener, the message you send back to the speaker that is a reaction to what is said is
A) feedforward. B) feedback. C) a metamessage. D) metacommunication.
According to critical thinking pioneer Edward deBono, which “thinking hat” asks you to become a devil’s advocate when trying to solve a conflict?
a. the negative argument hat b. the fact hat c. the control of thinking hat d. the feeling hat