Which of the following is true of the Privacy Promise launched by the Direct Marketing Association (DMA)?
A) It forbids all DMA members from spending excessively on digital advertising.
B) It requires all DMA members to notify customers when any personal information is rented, sold, or exchanged with others.
C) It recommends that DMA members help each other by sharing customer psychographic data.
D) It forbids DMA members from sending e-mail, mail, or phone offers to any customer.
E) It encourages DMA members to create more digital content that is tailored for children under age 13.
B
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Holly's Candle Shop sells scented candles. The premium candles all sell for $10 each, the standard candles for $8, and all of the value candles sell for $5 each. Holly's Candle Shop appears to be using _____.
A) odd-even pricing B) leader pricing C) price lining D) penetration pricing E) price negotiating
TempWorks leased space from Consolidated Properties for an eight-year term. The lease did not include a provision regarding assignment of the lease. Two years later, SuperTemps bought out TempWorks. TempWorks can:
A. return the property to Consolidated with any penalties B. ask a judge to terminate its lease, on the grounds of unforeseen circumstances C. assign its leasehold estate to SuperTemps D. try to find a subtenant, but may not assign the space to anyone