Holly's Candle Shop sells scented candles. The premium candles all sell for $10 each, the standard candles for $8, and all of the value candles sell for $5 each. Holly's Candle Shop appears to be using _____.
A) odd-even pricing
B) leader pricing
C) price lining
D) penetration pricing
E) price negotiating
Answer: C) price lining
Price lining is setting a few price levels for a product line and then marking all items at these prices. This approach assumes that customers have a certain reference price in mind that they expect to pay for a product.
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Which of the following strategies appeal to investors who place primary emphasis on the storage of value aspects of an investment?
I. buy and hold II. short-term trading III. quality long-term growth IV. consistent dividend record A) I and IV only B) I and III only C) I, II and III only D) I, III and IV only
When deciding the null and alternative hypotheses, the rule of thumb is that if the claim contains the equality (e.g., at least, at most, no different from, etc.), the claim becomes the null hypothesis
If the claim does not contain the equality (e.g., less than, more than, different from), the claim is the alternative hypothesis. Indicate whether the statement is true or false